【吉客現場】2025.3 零售報導彙整

• Miu Miu 近年銷售成 Prada 集團旗下的黑馬，根據去年第三季公司整體營收增長 18％。2025 年初 Miu Miu 在表現不只服裝、包。與 New Balance 合作，推出薄底鞋運動鞋。( Bella.tw 儂儂 )

  
  

  In recent years, Miu Miu has become a dark horse under the Prada Group, with overall company revenue growing by 18% in the third quarter of last year. At the beginning of 2025, Miu Miu expanded beyond apparel and bags by collaborating with New Balance to launch a new line of low-profile sneakers.

• Coach 新推出 Soho 休閒鞋，以紐約代表性的 Soho 街區命名。鞋底融入曼哈頓地圖，鞋子上方加入特殊處理的光滑耐用皮革來增加透氣效果。此外也能 DIY，加上計程車、骰子、小鹿、飛馬…等吊飾。 ( TVBS )

  
  

  Coach has launched the new Soho sneakers, named after New York's iconic Soho district. The outsole features a Manhattan map design, while the upper is crafted from specially treated, smooth, and durable leather to enhance breathability. Additionally, the sneakers can be customized with charms such as a taxi, dice, deer, Pegasus, and more.

• 湯姆貓與傑利鼠 85 週年，與 Converse 再度合作。將動畫元素融入 Converse，推出包含鞋款及服飾，適合多樣年齡層。( POPO筆記 )

  
  

  To celebrate the 85th anniversary of Tom and Jerry, the beloved cartoon collaborates once again with Converse. The collection integrates iconic animation elements into Converse designs, featuring footwear and apparel suitable for all age groups.

• 泰國甜點店 Butterbear Cafe 的人氣角色奶油小熊，與手機殼品牌 CASETiFY 聯名。將奶油小熊享受甜甜圈、在鬱金香田裡野餐或是追逐蝴蝶的畫面融入設計，呈現療癒的形象及溫馨感。( GirlStyle )

  
  

  Butterbear, the beloved character from the Thai dessert shop Butterbear Cafe, has collaborated with the phone case brand CASETiFY. The designs feature Butterbear enjoying donuts, picnicking in a tulip field, and chasing butterflies, capturing a heartwarming and soothing aesthetic.

• 英國香氛品牌 Jo Malone London 攜手台北文華東方酒店，推出限定下午茶與香氣，帶給人悠閒度假氛圍。( POPO筆記 )

  
  

  British fragrance brand Jo Malone London has partnered with Mandarin Oriental, Taipei to launch a limited-edition afternoon tea and fragrance, creating a relaxing vacation-like atmosphere.

• 7-ELEVEN CITY PRIMA 與日本潮流服飾品牌 BEAMS 合作，攜手打造獨具風格的限定商品。將精緻咖啡文化與野營美學完美融合，打造兼具時尚感與實用性的野營單品。( Cool )

  
  

  7-ELEVEN CITY PRIMA has teamed up with Japanese fashion brand BEAMS to create a unique collection of limited-edition items. This collaboration seamlessly blends refined coffee culture with camping aesthetics, offering stylish and functional outdoor essentials.

• Tiffany ＆ Co. 台北 101 旗艦店將在 3/11 開幕。將邀請奧斯卡影后楊紫瓊（Michelle Yeoh）擔任開幕剪綵嘉賓。此外將在店上展出全球獨家腕表「石上鳥」，是全球巡展首站。( 工商時報 )

  
  

  The Tiffany & Co. flagship store at Taipei 101 will open on March 11. Oscar-winning actress Michelle Yeoh will be the guest of honor for the ribbon-cutting ceremony. The store will also showcase the exclusive "Bird on a Rock" timepiece, marking the first stop of its global tour.

• lifelogy 首間概念店位於台北新光三越信義新天地 A11 一樓。採用簡潔明亮的風格，營造出輕鬆舒適的購物氛圍。並引進韓國品牌 Atelier Park，以簡約而充滿現代感的設計風格，為時尚女性帶來與眾不同的穿搭體驗。( Alive )

  
  

  The first lifelogy concept store is located on the first floor of Shin Kong Mitsukoshi Xinyi Place A11 in Taipei. With a clean and bright design, it creates a relaxed and comfortable shopping atmosphere. The store also introduces the Korean brand Atelier Park, which features a minimalist yet modern aesthetic, offering a unique styling experience for fashionable women.

• Jellycat 成立於 1999 年英國倫敦，最初以打造能夠安撫嬰幼兒的毛絨玩具為核心理念。2022 年營收就達到台幣 61.8 億。與傳統毛絨玩具不同，Jellycat 以極致柔軟的觸感和高辨識度的擬人化造型打入市場，讓每一款玩偶都具備獨特的角色性格，像是圓滾滾的鱷魚、害羞的小章魚。目前台灣有 56 個據點可購買。( Partipost )

  
  

  Founded in London in 1999, Jellycat began with the core mission of creating plush toys that comfort infants and young children. By 2022, its revenue reached NT$6.18 billion. Unlike traditional plush toys, Jellycat has entered the market with its exceptionally soft textures and highly recognizable anthropomorphic designs, giving each toy a unique personality—such as a chubby crocodile or a shy little octopus. Currently, there are 56 locations in Taiwan where Jellycat products are available.

• Vasic 源自紐約的時尚品牌，由日籍設計師於 2015 年創立。品牌融合了紐約的現代氣息與日本的精緻簡約風格。Vasic 最著名的包款之一是 Bond 水桶包，其設計簡約，特徵是獨特的扭結設計，沒有多餘的裝飾，展現純粹的優雅美學。目前台灣的昇恆昌有販售。( Marais 瑪黑家居選物  )

  
  

  Vasic is a fashion brand from New York, founded in 2015 by a Japanese designer. The brand combines New York’s modern essence with Japan’s refined minimalist style. One of Vasic’s most iconic bags is the Bond bucket bag, known for its simple design and signature knot detail, free of unnecessary embellishments, embodying pure elegance. Currently, it is available in Taiwan at Ever Rich.

• New Balance 再次攜手品牌大使大谷翔平，推出限量聯名系鞋款與服飾。台灣首次發行簽名棒球釘鞋「Ohtani 1」及首款童裝新登場。而在西門概念店 4 樓打造全樓層「Ohtani Signature Collection 限時特展」。( POPO筆記 )

  
  

  New Balance has once again partnered with brand ambassador Shohei Ohtani to launch a limited-edition collection of footwear and apparel. For the first time in Taiwan, the signature baseball cleats "Ohtani 1" and the debut kids' line are being released. Additionally, the fourth floor of the Ximen concept store features a full-floor "Ohtani Signature Collection" pop-up exhibition.

• 「SPORTS NATION」是金色三麥旗下運動主題餐廳，擁有全球首座數位電子酒精交易所。去年 6 月進駐台北大巨蛋商場。今年將前往台中及台南，最快年底開幕。( ETtoday )

  
  

  “SPORTS NATION” is a sports-themed restaurant under the brand Jinsei Sanmai, featuring the world’s first digital alcohol exchange. It entered Taipei Dome Mall in June last year and is set to expand to Taichung and Tainan, with openings expected as early as the end of this year.

• 日本時尚品牌 Onitsuka Tiger 鬼塚虎再度與法國高級時裝品牌 PATOU 聯名，推出全新芭蕾瑪莉珍鞋，打造兼具時尚與實穿性的鞋款。( POPO筆記 )

  
  

  Japanese fashion brand Onitsuka Tiger has once again collaborated with French luxury fashion house PATOU to launch a new ballet Mary Jane shoe, combining style with practicality.

• 運動品牌亞瑟士近幾年積極擴展運動休閒風格。推出的 SKYHAND OG 鞋款，復刻經典復古美學，並賦予全新時尚風貌。而演員袁子芸（Sonia）私下也分享新款鞋子的穿搭。( Bella.tw儂儂 )

  
  

  Sports brand ASICS has been actively expanding into the athleisure market in recent years. The newly launched SKYHAND OG sneakers revive classic retro aesthetics with a fresh, modern twist. Actress Sonia Yuan has also shared her personal styling tips for the new shoes.

• 日系珠寶品牌 TASAKI 在微風廣場開設全新概念店，由設計師 Prabal Gurung 以大海與大自然的魅力為靈感打造。並以品牌招牌的珍珠為主角，搭配鑽石、藍寶石等，凸顯女性獨立迷人的樣貌。( 壹蘋新聞網 )

  
  

  Japanese jewelry brand TASAKI has opened a new concept store at Breeze Center. Designed by Prabal Gurung, the collection is inspired by the beauty of the ocean and nature. Featuring the brand’s signature pearls, complemented by diamonds and sapphires, it highlights the elegance and independence of modern women.

• 韓國必買潮牌 Mark Gonzales，創辦人 Mark Gonzales 是滑板界的傳奇人物。近年韓流明星都曾穿該牌。台灣首店在 LaLaport 南港開幕。並推出一款白底的小黃人長袖上衣，透過手繪與噴漆塗鴉風格，強調潮流感。( 自由時報 )

  
  

  Mark Gonzales, a must-have Korean streetwear brand, was founded by Mark Gonzales, a legendary figure in the skateboarding world. In recent years, many K-pop stars have been spotted wearing the brand. Taiwan's first store has opened at LaLaport Nangang, featuring the launch of a white long-sleeve Minion-themed shirt, designed with hand-drawn and spray-painted graffiti elements to enhance its street-style appeal.

• ASICS 將跑鞋融入時尚，不斷創造新話題。於 3 月底在台北信義區香堤廣場打造體驗店，展示今年最新系列鞋款。而 ASICS 品牌形象大使陳庭妮也以一襲運動時尚風格出席。( POPO筆記 )

  
  

  ASICS continues to merge running shoes with fashion, constantly sparking new trends. At the end of March, the brand will open an experiential store at Xiangti Plaza in Taipei’s Xinyi District, showcasing this year’s latest sneaker collection. ASICS brand ambassador Annie Chen will also make an appearance in a sporty yet stylish look.

• 自 1825 年誕生於英國的製鞋品牌 Clarks，以卓越工藝、舒適腳感及時尚設計聞名。於三月在 LaLaport 南港旗艦店開幕。( Cool )

  
  

  Founded in 1825 in the UK, footwear brand Clarks is renowned for its exceptional craftsmanship, comfort, and stylish designs. In March, it will open a flagship store at LaLaport Nangang.

• 美式復古球鞋品牌 AUTRY 在韓團 BLACKPINK 加持下，成為具代表性的街頭潮流風格鞋款。近期攜手知名藝術家 Abei，推出專屬限定鞋款，更適合日常穿搭。目前於新光三越 A4 開設第一間門市。( POPO筆記 )

  
  

  American retro sneaker brand AUTRY has gained popularity as an iconic streetwear footwear choice, boosted by BLACKPINK’s influence. Recently, the brand collaborated with renowned artist Abei to launch an exclusive limited-edition sneaker, perfect for everyday styling. Its first store in Taiwan is now open at Shin Kong Mitsukoshi A4.

• 美國品牌 TORY BURCH 以時尚優雅設計為主，於台北 101 全新開幕。延續紐約旗艦店的設計概念，運用精緻雕琢的幾何圖形磁磚打造門面視覺，室內則是利用通透落地玻璃窗及明亮燈光，營造溫暖舒適的空間感。規劃完整且獨立的陳列區域，展示 2025 春夏系列各式包款、配件及鞋履，也引進更多秀款，提供選擇。( 自由時報 )

  
  

  American brand TORY BURCH, known for its stylish and elegant designs, has opened a new store at Taipei 101. Following the design concept of its New York flagship store, the storefront features intricately crafted geometric tiles, while the interior is enhanced with floor-to-ceiling glass windows and bright lighting to create a warm and inviting atmosphere. The store offers a well-organized and independent display area showcasing the 2025 Spring/Summer collection, including handbags, accessories, and footwear, along with an expanded selection of runway pieces for customers to explore.

• 台灣設計師品牌 rather 進駐南港 LaLaport，開設全新概念店。設計風格運用了最簡單、純粹的元素，商品包括女性上衣、下裝、大衣。( 500輯 )

  
  

  Taiwanese designer brand rather has opened a new concept store at LaLaport Nangang. The design aesthetic embraces simplicity and purity, offering a selection of women’s tops, bottoms, and coats.